"Goodbye Photoshopped images: izitru launches to verify original photos"

Gigaom, May 5, 2014

While the photo app may be great for one-off validation of breaking news photos or other images that are called into question, there is potential in the developer API, which isn’t free, for online dating sites, auction sites or citizen journalists. A dating site could automatically reject images if it detects that photo has been photoshopped. An auction site could offer a high degree of trust that the image photographed is the real deal. Websites like CNN’s iReport could check before they’re even published that the image from the the news event is an original, untouched photograph.