"New service will rate the authenticity of digital images"

Poynter (Regret the Error), May 6, 2014

These automated tests help with one important element of photo verification: provenance. You want to know who took the image and whether that image came directly from a digital camera. By shooting with the Izitru app, it ensures the photo is an original from the phone’s camera. The Izitru website can also be used by journalists to upload and test a photo.